Building Booth Traffic Using Wired Names

Just recently I have become acquainted with Dave Maskin who is the WireMan and traffic builder for exhibitors. Now I have seen him for years on LinkedIn answering all types of questions. He is consistently helping others via his answers. It has been …
Continue reading …

Look In The Mirror: Is Your Trade Show Exhibit Inviting?

Improve your trade show booth’s appearance and functionality by viewing from the outside in. Following these 11 steps will make sure your booth looks its best.
Continue reading …

The Tale of Two Exhibitors

At the end of a recent trade show, Bob, an exhibitor, sighed as he rushed to finish packing up his display to catch his flight home. He couldn’t wait to get out of there. It had been his worst show to date, he was sure. Just then, Mark, another exhibi …
Continue reading …