Do Trade Shows Get Social Media? Open Community Book Tour

As part of their Open Community Book Tour, Maddie Grant and Lindy Dreyer share how trade shows organizers are connecting online their attendees and exhibitors.
Continue reading …

What Does It Take to Become a Show Organizer Preferred Supplier?

Have you ever wondered what it takes to get in the door and win business from a show organizer? Last week I had a conversation with Ian Framson of Trade Show Internet. His company is a new supplier to the trade show community, and he was quizzing me …
Continue reading …

Ambush Marketing

The exhibition industry is uniformly behind the banning of what has become known as “suitcasing.” This is where non-exhibitors walk the floor of a trade fair soliciting business. But what about the practice of “Ambush Marketing?”
Continue reading …

Tradeshows: The Perfect Place to Showcase Your Brand

I’m halfway through a little book called ‘Branding Basics for Small Businesses’ by Maria Ross, which is full of helpful information, and while reading the book, it occurred to me that there is no better place to showcase your brand t …
Continue reading …

IMTS Dives into Social Media

The International Manufacturing and Technology Show is a bi-yearly affair that attracts 80,000+ attendees and thousands of exhibitors to Chicago’s McCormick Place every other September. This year saw an explosion in the use of social media to enhance …
Continue reading …

Four independent segments at Euroshop 2011

Düsseldorf (ja) – Euroshop 2011, the world’s leading trade fair covering all investment needs for retail and its partners, will be organised by Messe Düsseldorf from February 26 to March 2, 2011. …
Continue reading …

Recapping the last Quarter on Tradeshowguy Blog

If you have a blog, do you look at your visitor stats to see what’s popular and what’s not? While I don’t obsess with stats, I’m curious enough to take a look every few weeks. I’m interested most in what types of posts an …
Continue reading …

UFI’s New President Takes the Helm

UFI’s New President Eric Evrard Takes the Helm
Continue reading …

Speaking on Social Media and Event Marketing – Preparing for EDPA

In my preparation for speaking at the Exhibit Designers and Producers Association annual conference in Jacksonville, Florida in a few weeks, I’ve been digging deeper and deeper into social media and how it can be used in coordination with event …
Continue reading …

Festivak: nog 2 nachtjes slapen…

Woensdag en donderdag komt de hele eventsector samen in Antwerpen voor de vakbeurs Festivak 2010. Tijd om je beursbezoek voor te bereiden!
Continue reading …