Ambush Marketing

The exhibition industry is uniformly behind the banning of what has become known as “suitcasing.” This is where non-exhibitors walk the floor of a trade fair soliciting business. But what about the practice of “Ambush Marketing?”
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Tradeshows: The Perfect Place to Showcase Your Brand

I’m halfway through a little book called ‘Branding Basics for Small Businesses’ by Maria Ross, which is full of helpful information, and while reading the book, it occurred to me that there is no better place to showcase your brand t …
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IMTS Dives into Social Media

The International Manufacturing and Technology Show is a bi-yearly affair that attracts 80,000+ attendees and thousands of exhibitors to Chicago’s McCormick Place every other September. This year saw an explosion in the use of social media to enhance …
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Four independent segments at Euroshop 2011

Düsseldorf (ja) – Euroshop 2011, the world’s leading trade fair covering all investment needs for retail and its partners, will be organised by Messe Düsseldorf from February 26 to March 2, 2011. …
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