Marketing Budget Allocation for Trade Shows

There is a new report out: 2011 B2B Marketing Benchmark Report – Budget Basics created by MarketingSherpa and brought to us by Vocus. In the document are many charts and statistics MarketingSherpa has collected. The 16 page report should be do …
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EEAA Awards For Excellence Winners Make A Splash!

The Exhibition and Event Association of Australasias (EEAA) 2010 Awards for Excellence were presented last night at an industry gala event, held at Plenary Hall 2 of the Melbourne Convention & Exhibition Centre (MCEC).
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MTO’s Buyers Guide to Mobile Apps – Now Online

When I was at the MTO Summit last month, I picked up my personal copy of the Buyer’s Guide to Mobile Apps by MeetingTechOnline. And if you are attending Expo! Expo! you can pick up a copy for yourself at the TSNN booth. There is an online versi …
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EDPA Slides and Audio Playback

Due to popular demand (okay, I had a couple of people ask if these items would be available and for some unknown reason I’m able to accommodate them), here are the slides and the slightly edited live audio recording of the recent presentation I …
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