Providing Exceptional Customer Service.at a Trade Show?

Throughout the years I have come to find that many people in customer service positions are REACTIVE, rather than PROACTIVE. Think about it…who would you rather assist? The customer that comes in screaming their head off and demanding that YOU …
Continue reading …

Don’t Cut Your Marketing Dollars or Your Trade Show Presence!

At the start of the Great Depression, Kellogg’s and Post were neck and neck in cereal sales. Post slashed their marketing budget, while Kellogg’s maintained theirs. When the Depression ended, Kellogg’s had a market share dominance …
Continue reading …

You Know You Are an Event Professional When.

All of us in the trade show/meeting/event industry have suffered through…and survived…a different and difficult 2009. And most of us have commented recently that all of a sudden things are getting busy again! I just had the pleasure (I r …
Continue reading …

22 Reasons To Exhibit At Trade Shows

While trade shows are not easy, they are worth doing. Without succumbing to the temptation of a Google search, I came up with these 22 reasons to exhibit.
Continue reading …

Right-Brain Exhibit Design Pulls In Left-Brain Attendees

A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.
Continue reading …

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.
Continue reading …

Tie One On

The phrase “Tie one on” gets a new meaning, as Mike Mraz uses it as a shortcut to a focused marketing strategy for trade show marketers in the Web 2.0 world.
Continue reading …

5 Steps To Trade Show Success

Many exhibitors search for ways to increase the return on their trade show investment. Here are 5 steps exhibitors can take to boost their trade show ROI.
Continue reading …

Can Google Improve Your Trade Show Exhibit Graphics?

Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Go …
Continue reading …

Now Is The Most Important Time Of The Year For Your Trade Show Program

Take advantage of this time between the fall busy season and your 2010 budget planning to re-evaluate how and where you exhibit.
Continue reading …