How much information do exhibitors need?

Here’s an interesting question? What criteria do your exhibitors use when choosing to participate in your trade fair? If you said they examine the audience profile, understand the logistics involved in the facility and have carefully compared your tr …
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Showing the Return on a 2010 Trade Show

In today’s business climate all marketing dollars are being scrutinized to understand the return on them. This holds true for the trade show and event world. Is the boss asking for the numbers from a particular show activity? Well, there is goo …
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Read This If You Think Trade Shows Don’t Work

Have you given up on trade shows before giving them your all? Answer 6 tough-love questions to see if you really understand how to get value from trade shows.
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Read This If You Think Trade Shows Suck

Have you given up on trade shows before giving them your all? Answer 6 tough-love questions to see if you really understand how to get value from trade shows.
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It’s Not About You

It doesn’t matter whether you’re exhibiting at a tradeshow, writing on a blog, making a sales call or trying to get a date. It’s NOT ABOUT YOU. Even though we understand this intellectually, it somehow seems that we …
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