Measuring success

One of an organizer’s chief difficulties is convincing their exhibitors that their participation in an event is worth the effort (and expense).
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Taking care of your exhibitors

The gist of the article is that it is becoming increasingly more important for organizers to take a proactive role in helping their exhibitors find success.
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Video Streaming on Web2.0

I believe that we are on the verge of a new way of promoting our events. Those organizers who embrace the technology early will be in a strong position to modify their approach as tools like video streaming mature.
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Do Trade Shows Get Social Media? Open Community Book Tour

As part of their Open Community Book Tour, Maddie Grant and Lindy Dreyer share how trade shows organizers are connecting online their attendees and exhibitors.
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The Meaning of Value

Organizers will be faced with new challenges, the most significant being the way exhibitors find value in their exhibition investment.
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IFES focuses on global exhibiting practices

IFES members addressed a concern near to the hearts of many organizers about exhibitors who are eager to exhibit internationally yet are sometime unaware of the business differences in various regions and cultures around the world.
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Green Exhibitions

I have long believed that real change requires a multi-disciplined approach. I see the futility in asking exhibitors, for example, to green their display when organizers and facilities have not done their part.
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Fire your Exhibitors

Wouldn’t fair organizers be prudent to weed out the exhibitors who affect their fairs negatively and replace them with newer exhibitors who can add pizzazz to their overall exhibition?
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The 2010 UFI Marketing Award

Obtaining personal satisfaction for a job well done can be gratifying but very few of us work in a vacuum. We have staff who contribute to our success and exhibitors and organizers who look with different eyes at those whose efforts have been recogniz …
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An organizer’s role in the green movement

It is my belief that organizers can adopt some important green initiatives such as reducing the amount of carpet, turning off engines at loading docks, saving on electricity and reducing the waste going to landfills. But from my perspective I see a m …
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