Your Biggest Mistake

Posted by Barry Siskind Community Manager No-one’s perfect. Yet, sometimes it’s hard to own up to our mistakes. To quote a well-worn German proverb, “The best brewer sometimes makes bad beer.” In an interesting Exhibition News article, writer Nadia Ca …
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How much information do exhibitors need?

Here’s an interesting question? What criteria do your exhibitors use when choosing to participate in your trade fair? If you said they examine the audience profile, understand the logistics involved in the facility and have carefully compared your tr …
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Ten Things Everyone Should Know About Exhibitions

The world of exhibitions has changed in the past three decades and I thought it might be interesting to ask you all if you would help me create a list called the Ten Things Everyone Should Know about Exhibitions. I am really interested in hearing your …
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Marketing Budget Numbers: The Trade Show Figure

If you have been a reader of mind for any length of time, you know I LOVE numbers. So when I am out on the internet and uncover some good numbers I like to share them with you. I found this interesting research report, Go-to-Market Strategies’ Sales …
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Focus Group at a Tradeshow?

I spent a couple of hours this week as part of a focus group for Portland adult alternative radio station KINK.FM. There were about 18 of us, and I found it to be a very interesting experience. Having worked in radio for more than 25 years (I left the …
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Great news about live events

Posted by Barry Siskind UFILive Community Manager A UK company, Cog Research, has just completed an interesting study that quantifies what many of us instinctively knew but lacked empirical proof. By analyzing the state of mind of a live event visitor …
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Dealing with fair crashers

Posted by Barry Siskind I read an interesting article recently by journalist Martha White, for the New York Times called, The Convention Crashers. http://www.nytimes.com/2010/02/16/business/16shows.html Convention Crashers are people who set up th …
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Why meetings, conferences and conventions matter

Posted by Barry Siskind UFILive Community Manager In an age of instant messaging we sometimes forget that face to face meetings can change the world we live in. I read an interesting article, 10 Meetings That Rocked The World, http://www.bizjourna …
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The exhibition industry needs new blood

While there are many colleges and universities as well as professional groups who offer specialized educational programs, many successful organizers have entered the industry in a variety of interesting ways.
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Exhibits and social media – join the discussion

I have been walking fairs for nearly a quarter of a century and I still get excited each time I do. It’s the energy and the glitz and glamour that keep me coming back for more. It’s especially interesting to watch during set up, sometimes from the v …
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