Why Exhibitions Work in Any Economy

Exhibit Surveys’ 2010 White Paper, Exhibitions Must Deliver (even more) Value to Exhibitors in the Post-recession World, showcases an important statistic from the Advertising Research Foundation. It states: There is plenty of research and evidence to …
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How much information do exhibitors need?

Here’s an interesting question? What criteria do your exhibitors use when choosing to participate in your trade fair? If you said they examine the audience profile, understand the logistics involved in the facility and have carefully compared your tr …
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Building Booth Traffic Using Wired Names

Just recently I have become acquainted with Dave Maskin who is the WireMan and traffic builder for exhibitors. Now I have seen him for years on LinkedIn answering all types of questions. He is consistently helping others via his answers. It has been …
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Sweet Success at Exhibitor 2011

From what I am picking up here in McKinney TX – all is going well at Exhibitor 2011 and I am thrilled for the exhibitors and attendees. They are reporting a 12% increase in attendance!! PRMconnect at Exhibitor 2011 One of my clients is PRMconne …
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Measuring success

One of an organizer’s chief difficulties is convincing their exhibitors that their participation in an event is worth the effort (and expense).
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The Value Of Trade Shows: New White Paper Confirms Exhibitors & Attendees Highly Value Trade Shows

This new report reveals the significant value over 500 people find in exhibiting at and attending trade shows, and how exhibitors are improving their results.
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Euroshop 2011: satisfying results

Düsseldorf (ja) – The world’s biggest trade fair for retailers’ investment needs, Euroshop 2011, has drawn to a close in Düsseldorf on March 2. The 2,038 exhibitors from 53 nations unanimously …
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Taking care of your exhibitors

The gist of the article is that it is becoming increasingly more important for organizers to take a proactive role in helping their exhibitors find success.
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Do Trade Shows Get Social Media? Open Community Book Tour

As part of their Open Community Book Tour, Maddie Grant and Lindy Dreyer share how trade shows organizers are connecting online their attendees and exhibitors.
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IMTS Dives into Social Media

The International Manufacturing and Technology Show is a bi-yearly affair that attracts 80,000+ attendees and thousands of exhibitors to Chicago’s McCormick Place every other September. This year saw an explosion in the use of social media to enhance …
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